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Brand for Talent: Eight Essentials to Make Your Talent as Famous as Your Brand

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Make Your People Before You Make Your Products: Using Talent Management to Achieve Competitive Advantage in Global Organizations

323 Sayfa·2014·2.08 MB·Yeni!

Your people hold the key to your business success Make Your People Before You Make Your Products is an authoritative gui ...
The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

237 Sayfa·2014·7.43 MB·Yeni!

Attention is the new commodity. Visual Storytelling is the new currency. Human brain processes visuals 60,000x faster th ...
The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand

201 Sayfa·2016·1.58 MB·Yeni!

If You Don’t Define Your Brand, Someone Else Will Define It for YouSharing hard-earned insights, advice, and best prac ...
Emotional Branding : How Successful Brands Gain the Irrational Edge

318 Sayfa·2000·43.97 MB·Yeni!

How do you launch a product in today's ultra-competitive and often saturated markets, break through the clutter, and dev ...
60-Minute Brand Strategist. The Essential Brand Book for Marketing Professionals

216 Sayfa·2013·12.23 MB·Yeni!

Praise for 60-Minute Brand Strategist"A fresh take on the wisdom of putting brand strategy at the heart of corporate str ...
The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand

206 Sayfa·1998·980 KB·Yeni!

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutabl ...
Brand Sense: How to Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound

247 Sayfa·2005·16.72 MB·Yeni!

"A treasury of ideas for bringing new life to your brands, and the cases are truly compelling ...should be read by every ...
Talent Relationship Management: Competitive Recruiting Strategies in Times of Talent Shortage

157 Sayfa·2014·3.7 MB·Yeni!

In times of growing talent shortage, companies have to find new ways to fill their strategic positions from the outside. ...
Branding pays : the five-step system to reinvent your personal brand

245 Sayfa·2013·3.16 MB·Yeni!

Globalization and social media have made the world smaller, more connected and infinitely more competitive. The world ha ...
Designing brand identity : an essential guide for the entire branding team

339 Sayfa·2018·204.08 MB·Yeni!

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