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Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand

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U R a Brand! How Smart People Brand Themselves for Business Success

233 Sayfa·2006·1.65 MB·Yeni!

Today's hottest business concept meets the realities of the modern workplace. U R a Brand! delivers 10 key personal bran ...
The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

237 Sayfa·2014·7.43 MB·Yeni!

Attention is the new commodity. Visual Storytelling is the new currency. Human brain processes visuals 60,000x faster th ...
The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand

206 Sayfa·1998·980 KB·Yeni!

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutabl ...
Designing brand identity : an essential guide for the entire branding team

339 Sayfa·2018·204.08 MB·Yeni!

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60-Minute Brand Strategist. The Essential Brand Book for Marketing Professionals

216 Sayfa·2013·12.23 MB·Yeni!

Praise for 60-Minute Brand Strategist"A fresh take on the wisdom of putting brand strategy at the heart of corporate str ...
Brand Sense: How to Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound

247 Sayfa·2005·16.72 MB·Yeni!

"A treasury of ideas for bringing new life to your brands, and the cases are truly compelling ...should be read by every ...
What Great Brands Do : The Seven Brand-Building Principles That Separate the Best from the Rest

275 Sayfa·2013·2.06 MB

Praise for What Great Brands Do. “If, like me, you've never been a 'brand person,' let Denise Lee. Yohn be your guide ...
The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand

201 Sayfa·2016·1.58 MB·Yeni!

If You Don’t Define Your Brand, Someone Else Will Define It for YouSharing hard-earned insights, advice, and best prac ...
Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands

313 Sayfa·2012·37.88 MB·Yeni!

Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going ...
BRAND NAME PRODUCTS New Strategic Brand Management

577 Sayfa·2008·3.09 MB

'After reading Kapferer's book, you'll never again think of a brand as just a name. .. identity to brand identity when ...

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